The best times to post on Instagram in 2025 generally fall on weekdays during late morning to mid-afternoon hours. Specifically:
- Monday: 10 a.m. to 4 p.m.
- Tuesday: 10 a.m. to 2 p.m.
- Wednesday: 10 a.m. to 4 p.m.
- Thursday: 10 a.m. to 3 p.m.
- Friday: 11 a.m. to 2 p.m.
- Saturday: 9 a.m. to 4 p.m.
- Sunday: 10 a.m. to 12 p.m.
Weekday afternoons, especially around 3 p.m., are high engagement times, while weekends see slightly lower but still active engagement windows, particularly in the late morning to early afternoon. Posting when your audience is most active helps your content gain more visibility due to Instagram’s algorithm favoring early engagement.
In general, posting during morning to mid-afternoon on weekdays maximizes reach and engagement. Avoid late-night posting and very early mornings, except if your audience is active then. Testing your specific audience's behavior can refine the timing further.
