You can make money on Facebook through several proven methods in 2025:
Key Ways to Make Money on Facebook
- Monetize a Facebook Page
Switch your account to Professional mode and meet eligibility requirements (at least 10,000 followers or 250 returning viewers, plus engagement thresholds). You can earn revenue from ads (in-stream ads, ad breaks in videos), branded content partnerships, and paid subscriptions offering exclusive content to followers
- Affiliate Marketing
Promote products or services using unique affiliate links on your page, posts, or stories. You earn commissions for sales generated through your links. This is popular in Facebook groups and pages, especially in niches like tech, fitness, and home decor
- Facebook Shops and Marketplace
Create a Facebook Shop to sell products directly through your page with mobile checkout. You can also sell items on Facebook Marketplace to reach local buyers. Running Shop ads can help drive traffic and sales to your shop
- Paid Subscriptions
Offer exclusive content or perks to paying subscribers. This builds recurring monthly income and a loyal community. Requirements include having a professional page with sufficient followers and engagement, and this feature is currently invite-only
- Accept Facebook Stars and Gifts
Fans can send Stars during live streams or content, which translates into earnings for creators. This is a way to monetize engagement directly from your audience
- Sponsored Content and Brand Partnerships
Collaborate with brands to create sponsored posts or videos that align with your audience. Brands pay for access to your followers and content reach
- Content Monetization Tools
Facebook offers programs combining video ads, Reel ads, and bonuses for creators. These tools are often invite-only but provide additional revenue streams for creators with engaging content
Additional Notes
- Creating valuable, engaging content consistently is crucial to grow followers and meet monetization thresholds
- Some monetization features like Facebook Subscriptions and Content Monetization are invite-only and require meeting specific criteria
- Avoid low-effort or purely AI-generated content expecting quick earnings; success usually requires authentic engagement and strategy
In summary, to make money on Facebook, build a strong, engaged audience through quality content, then leverage monetization options such as ads, subscriptions, affiliate marketing, shops, and brand partnerships
