Raj Kundra wore masks primarily as a response to the intense media scrutiny and emotional pain he experienced during his legal troubles related to a pornography case. The masks were not used for health reasons but as a way to shield himself from being photographed by the media and to cope with the stigma and media trial he faced. Over time, his masks became a distinctive fashion statement and a symbol of his attempt to stay incognito in public while dealing with the controversy. He revealed at a trailer launch event for his movie "UT69," which is based on his jail experience, that he wore the mask "out of pain" to hide from the media and the public gaze. The mask helped him manage the difficult period symbolically and literally, while also becoming part of his public persona during that time.
