why is he called coach prime

Deion Sanders is called "Coach Prime" because it is a natural evolution of his famous nickname "Prime Time," which he earned during his high school and NFL playing days. The nickname "Prime Time" originated after a standout basketball game in high school where a friend called him that on the bus ride home. When he transitioned to coaching, the nickname adapted to "Coach Prime" to reflect his new role as a head coach, notably starting with Jackson State and now the University of Colorado football program. The name embodies his charismatic and confident personality both as a player and as a coach, and he prefers to be addressed by this title as it highlights his leadership and impact on the team.