Raj Kundra covers his face primarily to avoid media attention and protect himself from the painful "media trial" he experienced following his alleged involvement in a pornographic content case. He has explained that he does not hide from the public but does not want to give the media a chance to photograph him. This face covering has been a way to shield himself from the intense scrutiny and negative publicity. He has referred to the media coverage as more painful than the legal trial itself and uses face shields or masks as a form of protection against the media’s invasive attention. Additionally, he has made his face covering somewhat of a fashion statement during this period of low public profile.