why do they call deion sanders coach prime

Deion Sanders is called "Coach Prime" because it is a natural evolution of his famous nickname from his playing days, "Prime Time." The nickname "Prime Time" originated in high school after a standout basketball game where Sanders scored 37 points, and a friend on the bus ride home called him "Prime Time." This nickname stayed with him through his NFL career, where he was known for his star performances on the field during crucial moments. When he transitioned from being a player to a coach, the nickname was adapted to "Coach Prime" to reflect his new role while maintaining the essence of his original nickname. Sanders himself prefers to be addressed as "Coach Prime" in his coaching career as a mark of his identity and brand.