People are canceling Hulu mainly due to several reasons in 2025:
- Political controversy: The suspension of Jimmy Kimmel's show by ABC (owned by Disney, Hulu's parent company) after his remarks about conservative commentator Charlie Kirk's assassination sparked backlash. Many viewers accuse Disney of corporate censorship and bowing to political pressure, leading to boycott calls with trending hashtags like #CancelHulu and #CancelDisneyPlus.
- Streaming fatigue: Subscribers are increasingly frustrated with higher subscription prices, stricter password-sharing rules, and the fragmentation of content across too many platforms. This makes people question the value for money of Hulu and bundled services like Disney+.
- Content shortage and personal preference: Some users mention a lack of engaging content or loss of interest in specific genres like sports, contributing to cancellations.
- Broader brand trust issues: Consumers are questioning whether Disney aligns with their values, making brand trust as important as the content offered, which affects subscription decisions.
In summary, the cancellations are driven by a combination of political backlash surrounding Jimmy Kimmel's suspension, economic concerns due to rising costs and service fragmentation, content dissatisfaction, and declining trust in the brand.