The phrase "Why Always Me?" is famously associated with football player Mario Balotelli. He coined this catchphrase and revealed it on an undershirt during a 2011-12 Premier League match for Manchester City against Manchester United. The message expressed his frustration at the intense media scrutiny and negative attention he often received, questioning why he was always the one being criticized and targeted. The phrase became iconic as it reflected his experiences with the press and public perception of him as a controversial figure in football at the time.