Wholesale trade printers, also known as trade printers or wholesale printers, are companies that specialize in producing print jobs in bulk for print resellers rather than selling directly to consumers. These printers handle the actual printing and fulfillment of orders submitted by resellers, who then sell the printed products to end customers under their own brand without the wholesale printer’s name appearing anywhere in the process
Key Features of Wholesale Trade Printers:
- Product Range: They offer a wide variety of print products such as business cards, flyers, brochures, posters, catalogs, packaging, labels, banners, and large format signage
- Clients: Their customers are typically print resellers like graphic designers, print brokers, photographers, marketing firms, and local print shops who want to provide printing services without investing in equipment or inventory
- Business Model: Wholesale printers invest in equipment, materials, and expertise, enabling resellers to focus on sales and customer service while the printer handles production and delivery
- White Label Service: The wholesale printer’s branding is invisible to the end customer, allowing resellers to maintain their own brand identity
- Pricing: They offer competitive wholesale pricing, often requiring resellers to provide a reseller certificate to access these prices
- Turnaround and Quality: Many wholesale printers emphasize fast turnaround times, high print quality, and reliable delivery to support reseller businesses
Examples of Wholesale Trade Printers:
- 4over: One of the largest U.S. wholesale printers offering a broad selection of print products and production technologies, serving a wide range of resellers nationwide
- ColorFX: Operates multiple plants across the U.S., serving over 20,000 resellers with offset printing, finishing, and packaging services
- Sharper Printing: Known for balancing affordability, quality, and speed with nationwide service from Colorado Springs
- Navitor: Provides custom printed solutions with a focus on reseller success through education, marketing tools, and flexible ordering
- SinaLite and Trade Wholesale Print: Offer industry-leading technology and low prices for wholesale printing services
In summary, wholesale trade printers are vital partners for print resellers, providing the production capacity, quality, and product variety needed to serve end customers efficiently and profitably without the resellers having to manage printing operations themselves.
