who owns puma

Puma is primarily owned by Artémis S.A., the investment holding company controlled by François-Henri Pinault and his family. Artémis holds around a 29% direct stake in Puma SE, which is publicly traded on the Frankfurt Stock Exchange. This makes Artémis the largest shareholder with significant influence over Puma's strategic direction. The rest of Puma's shares are publicly traded with about 71% in free float as of 2025. The Pinault family is reportedly exploring strategic options for Puma, including a potential sale, as of August 2025.