Fitbit watches are made by Google
. Google acquired Fitbit in January 2021, absorbing it into its hardware division
. Although Google owns Fitbit, Fitbit continues to produce fitness trackers, and Google says they will continue to release new Fitbit products
. Fitbit, Inc. was initially founded by James Park and Eric Friedman in 2007
. Google has been integrating Fitbit's technology into its Pixel Watch line
. However, Google will no longer produce Fitbit Versa or Sense smartwatches
. In August 2024, Google also discontinued Fitbit's smartwatches, choosing to focus on the Pixel Watch line, while the Fitbit brand remains on trackers and apps
