The phrase "Who cares I'm already late" is notably associated with special edition Rolex watches, particularly the Rolex Milgauss and Rolex Datejust 41 models. Rolex Milgauss "Who Cares I'm Already Late"
- This is a rare, limited edition Milgauss created through a collaboration between the Parisian boutique Colette and MAD Paris.
- The watch features a unique dial design where the numbers are jumbled in the lower half, with the phrase "Who cares I'm already late" prominently displayed on the upper third of the dial in Colette's signature font and colors (blue or red).
- Only five pieces were made, making it an extremely rare collector's item, originally priced around $18,200.
- The Milgauss itself is known for its resistance to magnetic fields (up to 1,000 gauss), water resistance to 100 meters, and a 48-hour power reserve with the precise 3135 caliber movement
Rolex Datejust 41 "Who Cares I'm Already Late"
- This design has been adapted to the Datejust 41 model as well, featuring a similar "Who cares I'm already late" dial customization.
- The Datejust is a classic Rolex model, first introduced in 1945, known for being the first wristwatch with an automatic date change at midnight and the iconic Cyclops lens over the date window.
- The "Who cares" dial versions are available new and pre-owned, often sold with original boxes and papers, and have been offered by various dealers and customizers
In summary, "Who cares I'm already late" is a playful, artistic reinterpretation of Rolex watches, emphasizing style and statement over precise timekeeping, appealing to collectors and enthusiasts who appreciate unique and rare timepieces.
