The true statement when marketing your business online is: "Social media is a great way to engage your audience." Social media platforms enable connection with potential and existing customers by sharing brand stories, showcasing products or services, building trust and loyalty, driving website traffic, generating leads, increasing conversions, and improving customer satisfaction. Creating and posting relevant, engaging, and valuable content on social platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube is a crucial part of effective online marketing.
Additionally, using analytics to track and make data-driven decisions is important for optimizing online marketing efforts, but the standout definitive true statement from the options given is the engaging power of social media.