The iPhone 17 series is expected to be unveiled in early September 2025. Specifically, Apple is likely to host its annual iPhone announcement event during the week of September 8, with Tuesday, September 9, 2025, being the most probable date for the event. Following the announcement, pre-orders for the iPhone 17, including models like the iPhone 17 Air, Pro, and Pro Max, are expected to begin on Friday, September 12, 2025. The official release date when the phones will be available in stores and online is likely to be Friday, September 19, 2025. This schedule aligns with Apple's consistent pattern of releasing new iPhones in early-to-mid September annually, with announcements early in the week, pre-orders starting on Friday, and availability the following Friday. Key expected dates:
- Announcement: Tuesday, September 9, 2025
- Pre-orders start: Friday, September 12, 2025
- Official release in stores: Friday, September 19, 2025
These dates apply to the entire iPhone 17 lineup, including the standard model, the Air, the Pro, and the Pro Max variants.
