Amazon Prime Day 2025 took place from Tuesday, July 8 to Friday, July 11. This year, the event was extended to four days, giving Prime members more time to access exclusive deals and savings. The sale started at 12:01 a.m. Pacific Time on July 8 and ended at 11:59 p.m. Pacific Time on July 11.
The first-ever Amazon Prime Day was held on July 15, 2015, to celebrate Amazon's 20th anniversary and lasted 24 hours. Since then, Prime Day has expanded to last multiple days and is hosted in many countries worldwide.