When speaking to a group, it is important to look at all the members of the audience to create a personal connection and keep everyone engaged. One effective technique is to look at one person when delivering a point, then gradually shift your gaze to others, making everyone feel involved as if you are speaking directly to each individual. This approach helps the entire audience feel acknowledged and engaged. Additionally, when scanning the room, it's useful to follow the "Rule of Three," choosing three people (center, left, right) to focus on and rotating your eye contact every minute or so without staring at one person too long to avoid discomfort. Overall, look around the entire audience, making eye contact or visual connection with different individuals periodically, while engaging with the group as a whole. This helps maintain audience interest and builds rapport throughout the speech or presentation.
