When sitelinks are set at both the campaign and ad group level in Google Ads, the sitelinks at the ad group level will be displayed. Google Ads prioritizes sitelinks that are more specifically targeted, so those set at the ad group level take precedence over those set at the broader campaign level.
Key Points:
- Sitelinks can be added at multiple levels: account, campaign, or ad group.
- When sitelinks exist at both campaign and ad group levels, ad group-level sitelinks override campaign-level sitelinks for that ad group.
- This allows more granular control and relevancy for specific ad groups within a campaign.
This rule ensures that the most relevant sitelinks associated with the specific ad group users are seeing will be shown, enhancing the ad relevance and potentially improving performance.
