when should you post on tiktok

8 hours ago 3
Nature

The best time to post on TikTok in 2025 generally falls in mid-week, specifically Tuesday, Wednesday, and Thursday mornings around 10 AM to 11 AM Eastern Standard Time (EST), as this period offers high engagement likely due to people's work or school breaks.

Here is a more detailed breakdown of optimal posting times in EST:

Day| Best Posting Times
---|---
Monday| 6 AM, 10 AM, 10 PM
Tuesday| 2 AM, 4 AM, 9 AM
Wednesday| 7 AM, 8 AM, 11 PM
Thursday| 9 AM, 12 PM, 7 PM
Friday| 5 AM, 1 PM, 3 PM
Saturday| 11 AM, 7 PM, 8 PM
Sunday| 7 AM, 8 AM, 4 PM

Additionally, some data highlights late afternoons to evenings (4 PM to 8 PM) on certain days as good for posting, especially Sunday 8 PM, Tuesday 4 PM, and Wednesday 5 PM, which tend to have high viewership. The exact best times can vary depending on the specific audience's habits and time zones.

In summary, the best times are:

  • Mid-week mornings (Tuesday to Thursday around 10-11 AM EST)
  • Early mornings for Monday and Wednesday
  • Evenings on Sunday and some weekdays
  • Avoid posting when your audience is likely inactive, such as late night or very early hours outside the given windows

Tailoring posting times based on your audience's location and usage habits along with these general guidelines will help maximize engagement on TikTok.