when is the next amazon prime day

The next Amazon Prime Day, also known as Prime Big Deal Days 2025, was held on October 7-8, 2025. The event is a two-day sale exclusive to Amazon Prime members, featuring millions of deals across various product categories to kick off the holiday shopping season. Looking ahead, the next Amazon Prime Day is expected to take place in July 2026 and will likely last around four days, following the pattern of previous years.