The iPhone 17 is expected to be announced by Apple on Tuesday, September 9, 2025, during an Apple event starting at 10 a.m. Pacific Time. Pre-orders for the iPhone 17 will likely begin on Friday, September 12, 2025, and the official release date when customers can buy or receive the iPhone 17 is expected to be Friday, September 19, 2025. This announcement event will most likely unveil the iPhone 17 lineup including the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new ultra-thin version possibly called the iPhone 17 Air. The release is aligned with Apple's usual September schedule for new iPhones, and the event will also include updates to other Apple products like the Apple Watch Series 11.