Día de las Madres (Mother's Day) in Mexico is celebrated every year on the fixed date of May 10, regardless of the day of the week it falls on. This tradition has been observed since 1922 when journalist Rafael Alducin initiated a nationwide campaign to honor Mexican mothers on this specific date. The choice of May 10 is linked historically to it being payday in Mexico, making it easier for people to buy gifts or celebrate. The month of May is also devoted to the Virgin Mary in Catholic tradition, further enhancing the significance of this date. In 2025, for example, Mother's Day in Mexico falls on Saturday, May 10.