Amazon Prime Day 2025 took place from July 8 to July 11. The event lasted four days, offering exclusive deals to Prime members across many product categories worldwide. Prime Day typically occurs in July, often around mid-month, but the exact dates vary slightly each year.
For context, previous and upcoming Prime Days have usually been held in July, with the 2024 event on July 16-17 and announcements indicating the 2025 event was planned for early to mid-July. This year’s Prime Day was noted as the longest ever with a wide range of discounts.