The pumpkin spice season for 2025 officially starts around late August. Starbucks, a leading brand in popularizing pumpkin spice, will bring back its Pumpkin Spice Latte beginning August 26, 2025. Dunkin' will launch its pumpkin spice fall menu slightly earlier on August 20, 2025. Other retailers and brands are also releasing pumpkin spice flavored products as early as August 1, signaling an early start to the season before the official fall equinox on September 22, 2025.