Amazon's most recent autumn Prime sale event, called Prime Big Deal Days 2025, began on Tuesday, October 7 and runs for 48 hours, ending at 11:59 PM (PDT) on Wednesday, October 8, 2025. The sale is exclusive to Prime members and features discounts across many product categories. The next official summer Prime Day event took place earlier from July 8 to July 11, 2025. After Prime Big Deal Days ends, some lingering deals might still be available, but the major event is over. The next major Amazon sales event to watch for will be Black Friday in November 2025.