when does prime.day end

Amazon's Prime Big Deal Days (October Prime Day) 2025 ends at 11:59 p.m. Pacific Time on Wednesday, October 8. This means for those on the East Coast, the sale ends around 2:59 a.m. on Thursday, October 9. The event runs for 48 hours, and this specific October sale period started on Tuesday, October 7, 2025. After this time, the exclusive Prime Day deals officially conclude, although some lingering deals may remain for a short while thereafter.