There is no definitive answer to which social media platform pays the most in 2023, as it depends on various factors such as the type of content, the number of followers, and the engagement rate. However, according to a survey of 1,500 monetizing creators conducted by Epidemic Sound, TikTok is the top platform for generating income, with 30% of respondents saying so. Other sources also suggest that Instagram, YouTube, Snapchat, Twitter, and Facebook are among the top social media platforms that pay creators a handsome amount for creating engaging and shareable content. Facebook and Instagram are the two biggest social media platforms in terms of revenue, but that doesnt necessarily mean they make you the most money as a creator. Its important to note that each platform has unique rules and ways of monetizing content, such as in-stream advertisements, brand collaborations, and paid subscriptions. Therefore, creators should consider their niche, audience, and goals when choosing a social media platform to monetize their content.