The first step in the search engine optimisation (SEO) process for your website is generally considered to be either conducting a detailed audit of the current website or performing keyword research. However, the majority of recent expert sources emphasize that the fundamental starting point is keyword research. Keyword research involves discovering the exact words and phrases your target audience uses in search engines. This step is crucial because keywords form the foundation of SEO strategy by guiding content creation, on- page optimisation, and ultimately helping your site attract relevant visitors. It includes identifying high-value search terms, understanding search intent, and aligning keywords with your website’s purpose and audience. Some experts also recommend starting with a website audit to identify technical issues and opportunities for improvement before focusing on keyword strategy, but keyword research remains the indispensable first actionable step to drive SEO success.
Why Keyword Research is the Core First Step
- It uncovers what your audience is searching for online, serving as a map guiding your SEO efforts.
- It enables targeting keywords with the right balance of search volume and ranking difficulty.
- Aligning content with researched keywords improves organic reach and relevance to search engines.
- It forms a solid base for all later SEO activities including content creation, site structure optimisation, and link building.
Starting with a Website Audit
- An audit evaluates your current SEO performance and technical health.
- It can complement keyword research by fixing foundational issues that might hinder your rankings.
In conclusion, for most practical and effective SEO strategies, keyword research is the first step in the search engine optimisation process for your website. It ensures your efforts are focused on terms that will bring meaningful traffic and growth.
