what is visual communication design

Visual communication design is a process of creating visual messages through the use of typography, images, and layout. It is a mixed discipline between design and information-development that is concerned with how media communicate with people. Visual communication design is a form of communication that can be used to convey a wide range of messages, from branding and marketing to information graphics and web design. It is a broad and growing field that encompasses a wide range of potential applications. Visual communication design is related to both communication design and graphic design. While graphic design is a highly specialized discipline focusing on creating key visual elements, and communication design is a more generalized field focusing on developing broader messaging campaigns or strategies, visual communication design can be thought of as existing somewhere in between the two. Visual communication design can involve the use of color theory, typography, drawing, design software, data visualization, design for web and print, branding and identity design, and intersects closely with other disciplines including user experience, photography, and illustration.