Vimal Elaichi is a product that has been in the news for its controversial advertising practices. According to, the product is marketed as a cardamom-flavored product, but there have been allegations that it is actually a tobacco product being advertised indirectly. The company has denied these allegations, stating that their product is 100% tobacco-free and that the use of the brand name "VIMAL" cannot be categorized as a surrogate advertisement. The major ingredient of the product is saffron, according to the same source.
explains that Vimal Elaichi sells ghutka (tobacco) in the name of pan masala, which is a type of surrogate advertisement. Surrogate advertisement is a product whose advertisement is banned but is still promoted through the advertisement of any other product.
mentions that Vimal Elaichi is popularly known for its ads featuring Bollywood actors, including Akshay Kumar and Ajay Devgn. While Akshay Kumar apologized for appearing in an ad for tobacco brand Vimal, Ajay Devgn defended his decision to appear in the ads, stating that he was doing elaichi (cardamom).
In summary, Vimal Elaichi is a product that has been in the news for its controversial advertising practices. While the company claims that the product is 100% tobacco-free and is marketed as a cardamom-flavored product, there have been allegations that it is actually a tobacco product being advertised indirectly.
