what is the nil

NIL stands for Name, Image, and Likeness, and it refers to the way college athletes can receive compensation. It allows athletes to profit off themselves by using their name, image, and likeness through marketing and promotional endeavors, such as autograph signings, product endorsements, social media posts, and more. College athletes can receive compensation for their NIL as of July 1, 2021, regardless of whether their state has an NIL law in place or not. However, NIL doesnt allow pay-for-play, and the NCAA continues to forbid improper inducements intended to attract students to a particular school. High school athletes are not as free to explore NIL opportunities as college athletes, but some high-school athletics associations have adjusted their rules to allow high-school athletes to sign NIL deals while retaining their athletic eligibility.