what is the biggest social media platform

According to multiple sources, including Statista, Buffer, and Semrush, Facebook is currently the biggest social media platform, with nearly 3 billion monthly active users. YouTube and WhatsApp follow closely behind, each with at least 2 billion active users. Instagram, WeChat, and TikTok are also among the top social media platforms, with at least 1 billion monthly active users. However, its important to note that the size of a social media platform isnt the only factor to consider when choosing which platforms to use for your brand. Other factors, such as whether the platform fits your brand image and whether your target audience is active on the platform, should also be taken into account.