Substack is an American online platform that enables independent writers, journalists, bloggers, and other content creators to publish newsletters and build a subscription-based audience. It allows creators to distribute digital newsletters directly to readers via email, with options to make content free or behind a paid subscription paywall. Substack also supports other media formats like podcasts, videos, and group chats. The platform takes a 10% fee from paid subscription revenue and provides tools for monetization, audience management, and content distribution. Readers can access content through email, the web, or a mobile app. Substack aims to give creators financial independence and a direct connection with their audience, combining features of blogging and email newsletters in a simple, user-friendly interface.
In summary:
- Creators publish newsletters, podcasts, videos, or discussions.
- Subscribers receive content via email or the Substack site/app.
- Creators set subscription pricing or offer free content.
- Substack takes a 10% cut on paid subscriptions.
- The platform supports community features like comments and group chats.
- It has grown rapidly since its 2017 launch, hosting millions of subscribers and well-known writers.
