what is southern comfort

Southern Comfort is an American whiskey liqueur with fruit and spice accents. It was created by bartender Martin Wilkes Heron in 1874 at McCauleys Tavern in New Orleans, Louisiana. The original form of the drink was called Cuffs and Buttons. Southern Comfort is made with traditional American craftsmanship and a few secret twists of its own. It is a blend of fruit and spices with low-quality whiskey, which makes it technically classified as a liqueur. The original recipe was created by blending fruits and spices with low-quality whiskey to add sweetness and smoothness. Today, Southern Comfort is used in the creation of numerous cocktails, including the Alabama Slammer. The brand has undergone several changes over the years, including the removal of the plantation artwork from the label in 2010 and the introduction of flavored releases in 2011, which were later dropped when the brand was purchased by Sazerac in 2016. Southern Comfort has a whiskey-forward profile with subtle spice and fruity accents.