what is sample testing message

Message testing is a market research and analysis method that evaluates how the market responds to a brands message or language. It helps determine which message drives more leads or sales, and it plays a role in discovering new audience segments and markets. Message testing provides feedback on messages to help determine whether theyll be effective when actually used in marketing. It is conducted through two methods: qualitative and quantitative. Qualitative research relies on non-numerical and observation-based research, while quantitative research collects hard data through polls, surveys, and similar close-ended questions. The former allows you to focus on a single message at a time to confirm whether its ready for launch, whereas the latter allows you to compare multiple messages with different angles to select the best concept. Sample testing message is a term that appeared in a news article, but it is not related to message testing as a market research method.