what is rpm in youtube

RPM stands for Revenue Per Mille, which is a metric that represents how much money a YouTuber has earned per 1,000 video views. RPM is based on several revenue sources, including ads, channel memberships, YouTube Premium revenue, Super Chat, and Super Stickers. It is different from CPM (Cost Per Mille), which is the cost per 1000 ad impressions before YouTube revenue share. RPM is an all-encompassing metric that includes not just ads but also other revenue sources. RPM is important because it estimates what a YouTuber would earn after YouTube takes its cut. To increase RPM, creators can turn on monetization on all videos, turn on all ad formats, turn on ads at eligible positions (for example, midrolls), and turn on AltMon features (for example, memberships, Super Chat) to diversify revenue streams. However, RPM cannot tell which revenue source is responsible for swings in revenue.