The "Push Performance of the Year" is a category at the MTV Video Music Awards (VMAs) that recognizes the most outstanding artist who has been selected for MTV's PUSH campaign. The PUSH campaign spotlights one emerging artist each month, featuring in-depth interviews, performances, and digital content to boost their exposure across MTV's platforms globally
. This award highlights artists who are not yet household names but show significant talent and potential to break through in the music industry. Fans often support their favorite PUSH artists by streaming their performances and engaging with MTV's social media, which can influence the voting for this category at the VMAs
. Recent winners and nominees include artists like Le Sserafim, who won the award in 2024 for their performance of "Easy," and Olivia Rodrigo, a previous recipient of the award
. The award serves as a platform to acknowledge and promote rising talent in the music scene through MTV's influential channels.
