Product selection is the process of choosing specific items, goods, or services that a business or retailer will offer to customers. It involves carefully evaluating and curating a mix of products that align with the target market, brand identity, and overall business strategy
. In practice, product selection can be based on various criteria such as price, color, category, or other attributes, allowing businesses to group products for specific purposes like marketing, pricing adjustments, or channel distribution
. For example, a retailer might select all products under a certain price or from a particular brand to apply specific actions or promotions. In a broader context, such as health programs or supply chains, product selection also involves standardization and collaborative decision-making to ensure efficient procurement, reduce costs, and improve availability and outcomes
. This process helps define what products are procured and available, facilitating better inventory management and value analysis. Entrepreneurs consider several factors in product selection, including market availability, technical know-how, financial resources, competition, demand consistency, government incentives, raw material availability, and location to determine the viability and profitability of a product idea
. In digital commerce, product selections can be managed to tailor assortments for different sales channels, allowing businesses to include or exclude products or variants to optimize their offerings per channel or store
. In summary, product selection is a strategic process that ensures the right products are chosen to meet customer needs, optimize business operations, and align with market opportunities.
