what is pdp in ecommerce

A Product Detail Page (PDP) is a web page on an eCommerce site that presents the description of a specific product in view. It is a crucial part of an eCommerce website as it provides all the information necessary for customers to make a purchase decision. A PDP typically includes information about color, sizing, material, pricing, shipping options, and more. It is where customers and buyers make their purchase decisions, and it is the best chance for eCommerce businesses to convince prospects to buy their products. PDPs can generate new customers, and they can be used to establish transparency and trust with customers by providing accurate and detailed product information. A well-optimized PDP balances images, text, and other user-experience elements to maximize sales and decrease bounce rates. PDPs can also improve the SEO of an eCommerce website by providing unique and relevant content for each product, incorporating keywords in the product titles and descriptions, optimizing meta tags and URLs, generating internal links from other pages on the site, and attracting external backlinks through shareable and valuable product information.