what is laser at amc

Laser at AMC is a new technology that uses laser projection from Cinionic to improve the on-screen presentation of movies. It replaces the word "Digital" in the app for standard auditoriums that have laser projection. The technology offers improved picture contrast, maximum picture brightness, and more vivid color, making the action and drama more immersive with consistent brilliant images all the time. Laser projection is also more environmentally friendly than traditional xenon bulbs, with less waste and a significant reduction in energy usage. AMC Theatres has partnered with Cinionic to bring Laser at AMC to hundreds of its theaters and thousands of auditoriums around the country, with only a minimal capital investment. Laser projection is available in AMCs Premium Large Format auditoriums, including Dolby Cinema at AMC, PRIME at AMC, and select IMAX at AMC.