what is interactive marketing

Interactive marketing is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. It is a customer-centric marketing strategy that relies on customer action to trigger a response from the company. Interactive marketing involves marketing initiatives that are triggered by customers’ behaviors and preferences, and it centers on individual customer and prospects actions. The exchange between the company and the consumer can take place in person, but it has increasingly taken place almost exclusively online through email, social media, and blogs. Interactive marketing gives marketers a huge opportunity to engage audiences at record levels, and its early adopters have proven that if marketers want to cut through the noise, they can’t just do what theyve always been doing. Some common types of interactive marketing strategies include visual storytelling, personalized content, layered information, and two-way communication. The benefits of interactive marketing include building customer relationships and delivering value through meaningful interactions. Interactive marketing examples include user-generated content, quizzes, polls, and surveys.