what is impression in instagram

Impressions on Instagram refer to the number of times your content, including posts and stories, has been shown to users. Impressions are different from reach, which refers to the number of unique users who saw your content. Impressions do not measure engagement or indicate any form of interest from the user. If your Instagram impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times. Impressions are a measure of visibility, and the higher the number of Instagram impressions, the more your content has been seen by others. You can use impressions to determine meaningful content strategies and create Instagram content that users will love.