what is ice in pvr

Based on the search results, ICE in PVR refers to a new technology called "ICE Theaters" that has been launched by PVR Cinemas in India and Asia Pacific region. The ICE Theaters technology is developed by French circuit CGR Cinemas and combines peripheral LED panels to the sides of an auditorium to create a sensorial experience. The technology is designed to provide an immersive cinema experience that features LED panels on each side of the auditorium, in order to create a spectacular visual atmosphere through dynamic colors and shapes. Therefore, ICE in PVR does not refer to ice in the traditional sense, but rather to a new technology that enhances the movie-watching experience.