what is ice in movie theatre

"Ice" in movie theaters refers to the Immersive Cinema Experience (ICE) technology used in some theaters to create a more immersive movie-watching experience. This technology includes features such as LED side panels that create ambient images that sync to the film, superior immersive audio, and Barco RGB laser projection. The ICE IMMERSIVE technology is activated before the movie starts, so viewers can discover film trailers in total immersion. The exclusive panels placed on each side of the theater create a spectacular visual atmosphere through dynamic colors and shapes. The ICE THEATERS concept integrates the latest technologies in immersive sound using a Dolby Atmos solution at the highest definition possible, projection, seating, and lighting to provide a visually immersive experience for moviegoers. The ICE experience goes beyond just one big screen experience and gives viewers a 270-degree view, surrounded by screens on three sides.