Ford Employee Pricing is a promotional sales event where customers can purchase new Ford vehicles at the same discounted prices that Ford employees pay, often referred to as "You Pay What We Pay." This pricing is typically below the dealer invoice price, meaning customers get a deal better than what dealers pay for the vehicle. The program offers significant savings on eligible new Ford models, including popular vehicles like the Ford F-150 and Mustang, by applying employee pricing plus additional rebates and incentives before fees and taxes
. Originally exclusive to Ford employees, this pricing strategy has been extended to the general public in recent campaigns, notably under the initiative "Ford Motor Company: From America, For America," which aims to provide competitive pricing amid tariff uncertainties. The program has been extended through mid-2025 to help consumers facing rising vehicle costs due to tariffs on imported auto parts
. There are also specific discount plans related to Ford employee pricing, such as the A Plan for employees and family members, the Z Plan for retired employees, and the X Plan for employees of Ford business partners, each offering different levels of discounts
. While the employee pricing event is marketed as a significant savings opportunity, some experts caution that it may not always represent the absolute best deal compared to other incentives or rebates available at different times. However, it does provide a transparent, haggle-free pricing experience that can be valuable for buyers
. In summary, Ford Employee Pricing allows customers to buy new Ford vehicles at the same discounted rates offered to Ford employees, often resulting in substantial savings below MSRP and dealer invoice price, especially during special promotional periods
