what is editorial writing in journalism

Editorial writing in journalism refers to an article that presents the newspapers opinion on an issue. It reflects the majority vote of the editorial board, which is the governing body of the newspaper made up of editors and business managers. Editorials are meant to influence public opinion, promote critical thinking, and sometimes cause people to take action on an issue. They are usually unsigned and have an introduction, body, and conclusion like other news stories. Good editorials engage issues, not personalities, and refrain from name-calling or other petty tactics of persuasion. Editorial content in journalism is meant to persuade readers on a specific issue. There are typically four different types of editorial journalism used today, which include interpretation editorial, editorial of appreciation, entertainment editorial, and persuasive editorial. To write a good editorial, one needs to decide on a topic that is arguable and has multiple points of view. The essay should reflect the personal bias of the writer or the group they are representing.