CPC stands for Cost Per Click, which is a metric used in digital marketing to determine how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives. CPC is a significant factor in choosing bidding strategies and conversion bidding types to maximize clicks relative to budget size and target keywords. Here are some key points to keep in mind about CPC:
- CPC is a pricing model that charges advertisers only for the number of times a consumer clicks on their ads to get further information on a product.
- CPC is calculated by dividing the total cost of an ad by the total number of clicks.
- CPC is used to determine the costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms, and other publishers.
- CPC is more highly valued than CPM advertising because it indicates that an ad has gotten a prospective customer to take the first step towards taking action, whether it is making a purchase or getting more information.
- CPC is generally considered more effective because it drives traffic to the advertisers site.
- CPC is a pay-per-click bidding model where you pay every time someone clicks on your ad.
In summary, CPC is a metric that measures how much an advertiser pays each time someone clicks on their ad, and it is an important factor in digital marketing to determine the price of a brands paid advertising campaigns.
