Marketing copy refers to the text used to educate consumers about a product and motivate them to eventually buy it. It is any written text that a company uses to bring people to its store, website, or brand. Copy in marketing is not the same as content writing, which helps to build a relationship with an audience over time. Instead, copywriting tries to get the reader to take action right away. Marketing copy can take many forms, including adverts, blogs, emails, websites, social media posts, videos, case studies, white papers, and infographics. Some types of marketing copy include:
- Product descriptions: These are used to describe the features and benefits of a product.
- Company About pages: These pages provide information about the company, its history, and its mission.
- Marketing and ad copy: This type of copy is used to promote a product or service and encourage people to take action, such as making a purchase or signing up for a newsletter.
To create effective marketing copy, it should be engaging, informative, and persuasive. It should answer the eternal consumer question, "Whats in it for me?" and provide a clear call-to-action.
