Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value through the process of selecting, organizing, and looking after the items in a collection or exhibition. Curated content is hand-picked external content that can be shared on a blog or social media channels. Content curation is more than simply sharing content; its about finding the best content your audience wants so that they keep coming back to you. Curated content typically contains a list of high-quality resources on a given topic, like "best of" lists or content designed to help someone learn a specific skill. Content curation can be carried out either manually or automatically or by a combination of them.
Content curation is often a component of a content marketing strategy, but the two concepts arent the same. Content creation involves designing and promoting your material from scratch, while content curation entails searching for relevant content from other sources and brands rather than developing your own original content. Content curation is growing increasingly popular as a way of keeping up with growing demands for information and entertainment from customers.
Benefits of content curation include saving time by filtering out the noise, maintaining consistency for your brand, and establishing you as a thought leader. Content curation can also boost your search engine optimization efforts by helping you earn inbound links from other influential websites.
