what is communication design

Communication design is a mixed discipline between design and information-development that is concerned with how media communicates with people. It is a broad term that covers various disciplines such as advertising, branding, web design, user interface design, information design, and social media design. Communication designers focus on the strategy, content, and context of their messages, and how they can influence the behavior, attitude, and perception of their audience. Communication design is specifically used when discussing the strategy involved in expressing information through visual design. Communication designers use research, analysis, storytelling, and user testing to create effective and engaging visual solutions that meet the needs and goals of their clients and users. They use tools such as Adobe Creative Suite, Sketch, Figma, InVision, and WordPress. Communication designers may work in advertising, web or app design, branding, or product design, among many other fields. Communication design is different from graphic design in that it is more concerned with the strategy, content, and context of the messages, while graphic design is more concerned with the aesthetics, style, and form of the visual elements.