Chatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on a website or in an app, for the purpose of generating sales. Chatbots can be used to engage visitors browsing on a website and turn them into leads for a sales team. They can also be used to communicate directly with customers throughout the purchasing journey, assisting them with making a purchase, enrolling for a free trial, downloading an asset, and more. Chatbots provide instant responses to customer queries, so they can be used to offer 24-hour customer service. The data collected by chatbots can be used to understand customer pain points and emerging trends, so companies can offer a more personalized customer experience. Chatbot marketing can help businesses segment traffic and advertise products to the right audience, which is important as research shows that around 77% of a company’s return on investment comes from segmented and targeted communication. Here are some benefits of chatbot marketing:
- Saves time and money
- Helps segment traffic
- Provides a quick response
- Speeds up the payment process
- Gives data for analysis
- Sharing news and updates
Chatbots can be used in various ways in digital marketing, such as for customer service, lead nurturing, and sales. They can also be used to engage with customers in an interactive way, resolve complaints or problems, and provide a more detailed answer to a query. Chatbot marketing is a popular and high-converting digital marketing strategy that can help businesses achieve their marketing goals such as lead generation, qualification, conversion, customer engagement, and support.
